Identity, Print, Packaging, Digital
Founder Jo Darling is central to her Menopause wellness brand; we worked together to create a sophisticated identity. Aiming to win trust and feel authoritative, Jo wanted her products to feel precious on a limited budget; lower priced products have economical plain boxes with labels applied, while I designed bespoke foiled, rigid two piece boxes for premium products. Work included guidelines / templates for application of the brand on e-commerce platforms.

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