Harrods
Branding evolution / packaging design
Branding evolution / packaging design
Creation of a new ‘lock-up’ featuring the Knightsbridge address under the famous Harrods wordmark; I chose Din for its tall proportions and uniformity; spacing and positioning needed care due to the Harrods ‘H’ having a long crossbar, requiring visual balancing. Applied across labelling, ticketing and Harrods branded store stationery.