Harrods
Identity, Print, Packaging
Creation of a new ‘lock-up’ featuring the Knightsbridge address under the famous Harrods word-mark; choosing Din for its tall proportions and uniformity. Spacing and positioning needed care due to the Harrods ‘H’ having a long crossbar: requiring visual balancing. Applied across woven labels, packaging, and Harrods store stationery.
Identity, Print, Packaging
Creation of a new ‘lock-up’ featuring the Knightsbridge address under the famous Harrods word-mark; choosing Din for its tall proportions and uniformity. Spacing and positioning needed care due to the Harrods ‘H’ having a long crossbar: requiring visual balancing. Applied across woven labels, packaging, and Harrods store stationery.